GAAP stands for Generally Accepted Accounting Principles and refers to the standard guidelines and rules that businesses use to prepare and present their financial statements, ensuring accuracy, consistency, and comparability.

GAAP, or Generally Accepted Accounting Principles, refers to a set of standardized accounting guidelines and principles that ensure consistency and comparability in financial reporting. It serves as the foundation for preparing and presenting financial statements for businesses. Small business owners should be familiar with GAAP as it provides a framework for recording transactions, preparing financial statements, and communicating financial information to stakeholders such as investors, lenders, and regulators. Adhering to GAAP guidelines helps ensure transparency, accuracy, and reliability in financial reporting, enhancing the credibility and trustworthiness of a business's financial information.