Month Over Month (MoM)

Month-over-month (MoM) measures, such as monthly changes in recurring revenue, are commonly used to analyze software as a service (SaaS) companies.

Month over Month (MoM) is a financial metric used by small business owners to analyze and compare data over consecutive months. It measures the percentage change in a specific variable, such as sales, revenue, or expenses, from one month to the next. Small business owners utilize MoM analysis to track short-term trends, identify growth or decline patterns, and make informed business decisions. By monitoring MoM changes, businesses can assess the effectiveness of their strategies, adjust operations accordingly, and optimize performance for sustainable growth.