Quarter over Quarter (QoQ)

A comparison of financial or business performance between consecutive quarters of the same year.

Quarter over Quarter (QoQ) is a financial measurement that compares the performance of a business or its key metrics from one quarter to the previous quarter. It provides insights into the growth or decline of a business over a specific period. Small business owners can use QoQ analysis to track their company's progress, identify trends, and make informed decisions. By comparing revenue, sales, expenses, or other relevant metrics on a QoQ basis, owners can assess the business's momentum, evaluate the effectiveness of strategies implemented, and identify areas for improvement. This analysis enables small business owners to better understand their financial performance and make data-driven decisions to drive growth and profitability.